Sony slashing prices for holidays?
Analysts believe that a price cut for the PSP is inevitable sometime later this year, reports CNN/Money. The PSP's current suggested retail price is $199, but American Technology Research's P.J. McNealy believes the handheld's price will fall to $149.
"There is a price cut coming in the second half of the year," McNealy told CNN. "[The PSP] has lost momentum. Nintendo has had a great run since it launched the DS Lite and Sony needs to regain some ground."
Besides the need to compete with Nintendo's DS Lite this holiday season, McNealy points toward Sony "apparently stockpiling finished gaming hardware" as a sign that a price cut is imminent. The price drop could also be tied into a game's launch, such as October's Grand Theft Auto: Vice City Stories, the follow up to one of the PSP's biggest hits.
The PSP's price was dropped from $249 to $199 in March, and another price drop this holiday could help Sony make a dent in Nintendo's DS Lite momentum. CNN/Money puts the PSP at 20 million units shipped worldwide, while the DS, in large part thanks to the release of the redesigned DS Lite, has sold 21 million units. The DS Lite currently retails for $129.
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